Do you think one act of kindness is better than another? Do you get more "scoreboard" for helping starving kids than helping an old lady across the street? Are there degrees of goodness?
Daniel H. Pink: Drive: The Surprising Truth About What Motivates Us
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Ken Robinson: Out of Our Minds: Learning to be Creative
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Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World
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Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
Become remarkable! (*****)
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